UFC and Bethesda Softworks Announce New Interactive Partnership in Australia and New Zealand

UFC middleweight champion Robert Whittaker to serve as Bethesda Softworks Brand Ambassador during partnership

SYDNEY – UFC, the world’s premier mixed martial arts organization, and Bethesda Softworks, a ZeniMax Media company, today announced a partnership in the non-sports gaming space in Australia and New Zealand. With this collaboration, UFC and Bethesda will work on various initiatives throughout the Oceanic region while aligning to celebrate the launch of Fallout 76, the online prequel where every surviving human is a real person, set for release on Wednesday, November 14, 2018.

In conjunction with this partnership, UFC middleweight champion Robert Whittaker, a lifelong gamer, has been selected as a new brand ambassador for Bethesda in Australia and New Zealand.

“We’re very excited to be working with UFC, and we’ve always been a huge fan of Rob, so when we found out that was mutual, an ambassadorship seemed to be the perfect fit,” ZeniMax Australia Managing Director, Simon Alty, said. “Rob’s at an incredibly exciting time of his career and Bethesda is also in the process of announcing and releasing game-changing titles, so we can’t wait to see what we can achieve together.”

“It’s an honour to partner with Bethesda Softworks, as I’ve always been a fan of their games such as Falloutand The Elder Scrolls,” said Whittaker. “UFC is both a physical and mental battle and I’ve always turned to gaming as a way to unwind after a fight and stay focused during my recovery. I look forward to collaborating with Bethesda as they reveal more details about their upcoming releases and sharing this excitement with my followers and their community.”

Whittaker has already begun streaming via his profile on live streaming video platform Twitch, and he will also be involved in various activities Bethesda are hosting around Australia.

Advertisements

Author: Robert Belen

Robert Belen is a long-time combat sports writer for dSource Boxing. An avid sports fan, he knows no fear nor partiality in his reporting. If you have a problem with him, tell it to his face. (We bid you not.) You can follow him on Twitter @robertbelen

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s